{"id":5530,"date":"2010-03-04T08:34:40","date_gmt":"2010-03-04T13:34:40","guid":{"rendered":"http:\/\/asweetlife.org\/?p=5530"},"modified":"2015-12-31T04:31:44","modified_gmt":"2015-12-31T09:31:44","slug":"how-food-companies-hide-sugar-in-plain-sight","status":"publish","type":"post","link":"https:\/\/asweetlife.org\/?p=5530","title":{"rendered":"How Food Companies Hide Sugar in Plain Sight"},"content":{"rendered":"

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Everybody knows that if you want to see what’s in the food you buy in the grocery store, all you have to do is check the ingredients list. All foods are required to list all their ingredients, ranked by prevalence, somewhere on the label.<\/p>\n

Therefore, if you want to get a rough sense of how much high fructose corn syrup is in your breakfast cereal, or how much sugar is in your pasta sauce, all you have to do is glance at the ingredients. If sugar or HFCS is one of the top three or four ingredients on the list, then you can safely roll your eyes and put the product back on the shelf. It’s an easy decision-making method for consumers who don’t want to eat over-sweetened food.<\/p>\n

Or is it?<\/p>\n

Insidious Workarounds<\/strong><\/h2>\n

Unfortunately, a quick glance just isn’t enough any more, because many food companies have caught on to us. They know that we’ve all trained ourselves to scan the ingredients and make sure sugar and high fructose corn syrup aren’t near the top of the list.<\/p>\n

So they’ve arrived at an insidious workaround that subverts our quick glances, and often leads consumers to underestimate the sugar content of a food. How? By using three, four or even five different kinds of sugar in the food, and listing each sweetener separately. <\/strong><\/p>\n

Thus a sugar-heavy cereal that years ago might have listed sugar as the second ingredient may now be made with sugar, brown sugar, molasses, dextrose and corn syrup solids. And those ingredients may be listed as the sixth, seventh, ninth, tenth and twelfth ingredients, respectively. Here’s the insidious part: the sugar\/sweetener content is higher than ever, but sugar now appears sixth instead of second on the list.<\/em> And the consumer, who quickly glanced and didn’t see sugar among the top three ingredients, is misled into thinking that this food has less sugar than it really does.<\/strong><\/p>\n

Protect Yourself<\/strong><\/h2>\n

How can you protect yourself from being misled? Here are three tips:<\/p>\n

1) First, you’ll have to read ingredients lists a lot more closely than you did in the past<\/strong>. There’s just no way around it.<\/p>\n

2) Second, be on the lookout for the following ingredients<\/strong>–any of them can be used in addition to, or as a substitute for, plain old sugar:<\/p>\n