{"id":329,"name":"Rob Bloom","url":"http:\/\/isractive.net","description":"Rob Bloom trained at the Wingate Institute of Sport in Israel.  His holistic fitness coaching ideology addresses the often forgotten purpose of a training program, which should primarily be about being fit, healthy and efficient. Traditional and 'old school' systems are failing fitness enthusiasts and athletes alike by rendering them injured or impaired rather than improved and empowered. 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