As part of this partnership, Novo Nordisk and CWD have developed a type 1 diabetes “starter kit” featuring helpful tools, including a diabetes 101 booklet, savings offers and patient support videos. The contents for the kit were created directly from real-time feedback received from patients with type 1 diabetes who are CWD members. Novo Nordisk and CWD are producing approximately 7,000 kits, which patients can order via a business reply card at their doctor’s office. Additionally the online components of the kit, including a fun, interactive Carb-to-Carb Matchup Game, can be viewed at www.novologreach.com.
The kits will be unveiled this week during a special session at the annual CWD Friends for Life International Conference in Orlando, Florida. Former NFL player Kendall Simmons and Ironman triathlete Jay Hewitt will be in attendance to introduce the kits and share their personal experiences with type 1 diabetes. Both athletes will also make appearances at the Novo Nordisk booth to sign autographs and take photos with conference attendees.