Novo Nordisk has announced an online insulin pen photo contest. The “Where Have You Flexed?” contest asks people who use the FlexPen to submit photos of themselves with their pen in unique locations. The grand prize winner will receive a trip for two to the Firestone Indy Lights championship in Miami on October 2 to see Charlie Kimball (the first licensed racer with diabetes) race. Second and third place submissions win exercise equipment.
Winners will be determined by a panel of judges, as well as votes from the public. Anyone (with or without diabetes) can vote on the photos for a chance to win one of five iPod Touches.
See the full press release here: http://multivu.prnewswire.com/mnr/novonordisk/43828/